All Gold at Chelsea
This week Waitrose won Gold at the Chelsea Flower Show for the third year running.
Celebrating British and all its abundance was the theme that Waitrose wanted to portray at Chelsea this year – and our stand certainly didn’t disappoint.
The 100 square metre stand radiated all that is great about British produce from every corner, from the map of the British Isles made out of a conifer on one side and the watercress fountain diagonally opposite, to the pea seed ‘sea’ surrounding the map and the different colour themes of the 70 different types of seasonal fruit, vegetables and flowers all interwoven across a walk-through ‘tunnel’ and spreading out in a fan the otherside.
Taken from Chronicle: Volume 73, 24 May 2013
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