Waitrose and advertising
John Lewis Partnership archive collection
1971: “We tried advertising without success. Our only advertising now is when we open a new branch and advertise for a week or so to let our potential customers know we are there”. Quote by Stanley Carter
1990s: Advertising was used in newspapers, on posters in store, all displayed to look like framed pictures.
2001: 2nd May. Waitrose launched its first-ever television advertising campaign highlighting our policy of ‘Quality food honestly priced’
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