Waitrose first appeared on the high street in 1904 when Wallace Wyndham Waite, Arthur Rose and David Taylor opened their shop in Acton. They managed to create a successful business selling a wide range of grocery products. Their high standards and keen pricing ensured that the business grew, with Waite concentrating on the buying, Rose working behind the scenes on the accounts and Taylor working on the shop floor as the branch manager. After two years Taylor left the business leaving Waite and Rose who formed Waitrose Ltd in 1908.
Over the next few years the two men were able to acquire several more small grocery shops in the Acton area. Waite also diversified into the wholesale trade supplying the army camp at Catterick when war broke out in 1914. However, during World War I Arthur Rose was injured and from that time onwards Wallace Waite took over the main responsibilities of running the shops.
The business continued to develop after Rose left in 1924 and the chain grew to include branches from Windsor to Gerrards Cross. Waite continued to supply these more affluent areas but also traded in less profitable locations developing a group of shops he called Wyndhams.
By 1937 Waite was looking for someone to take over the business and maintain the high standards he had instilled over the years. After a chance meeting with Michael Watkins, the Director of Trading for the John Lewis Partnership, the ten shops and 160 staff joined the Partnership on 1st October. Waite remained in the business until he retired in 1940.
The next major change in the fortunes of Waitrose was the result of the move to self service shopping in the early 1950s. The first shops to become self service were Schofield & Martin, a small chain of grocery shops based around Southend. By 1955 Waitrose had opened its first supermarket in Streatham with 2,500 square feet of selling space. By the early 1970s there were 50 branches, some still small self service shops but more and more larger supermarkets. This led to the construction of a new distribution centre at Bracknell enabling the business to grow at a much faster rate.
By the time of the Waitrose centenary in 2004 the division had expanded to over 200 shops, including the acquisition of branches from other chains including Morrisons and Somerfield. By this time the Leckford farm estate in Hampshire which the Partnership owned had become part of Waitrose. There followed a period of change involving the development of internet shopping, branches abroad and smaller format shops.