The Gazette announced that Waitrose would be opening a new supermarket at Chiswick on Wednesday 9th September 1959 and that the recruitment process was underway. “There will be full and part-time jobs for women and girls as check-out operators, pre-packers, stock selectors, shop fillers and dining-room assistants. There will also be full-time work for men as butchers and porters. Juniors can train in the food trade, and weekend boys and girls are welcomed”.
The shop covered an area of 3,500 square feet, full of cunningly filled rows of shelves running north and south, in aisles crammed full of tantalising varieties of food and non-food. Written orders for refills for shop shelves were sent on special trolleys where stock selectors picked out items needed. Six amplifiers concealed within the ceiling relayed soft music, while customers could enjoy the novelty of cash registers, ‘new to England’.
The manager of the branch was Mr H A Ainsworth, his deputy being Mr G Loader. Although no formal opening was arranged, there was a small christening party, the guests being fourteen Waitrose Partners with 25 years or more membership.
The branch closed on 5th March 1988 with 19 Partners transferring to Waitrose Richmond, which was due to open on 22nd March 1988.
A new branch opened at Chiswick on 4th December 2008, slightly larger than the first at 9,000 square feet. If you were celebrity-spotting on the first day of trading, you would have seen Matt Dawson, England rugby player and star of Strictly Come Dancing, who showed great interest in the fish counter.