HOW RUDE!

HOW RUDE! | Connections October 2012
Connections October 2012

Modern Manners Defined

Waitrose is publishing a book of modern manners on 16 October 2012 to mark its 75 years in the Partnership.

How Rude! Modern Manners Defined has been edited and published in-house, and contains 13 chapters, each penned by a well-known writer on a different aspect of manners in the 21st century. The book starts with a poem (‘Call Me Old-Fashioned”) by Roger McGough and a foreword by Lynne Truss of award-winning Eats, Shoots & Leaves fame.

“We suspected that raising the topic would provoke lively debate with perhaps a touch of consternation or even outrage, and that’s precisely what’s been sparked on these pages!”

Thirteen Chapters

The following 13 chapters focus on a particular dimension of polite – or rude – behaviour;

  • Alexander McCall Smith on society’s unwritten rules
  • Jenni Murray on meeting and greeting
  • Sue Perkins on behaviour in public places
  • John Humphrys on n the death of respect
  • Rachel Johnson on children’s behaviour
  • Fi Glover on the gender agenda
  • Quentin Letts on setting an example
  • Liz Jones on what to wear when
  • Giles Coren on table manners
  • Jonathan Agnew on good sportsmanship
  • Ruby Wax on good service
  • Richard Hammond on good driving
  • Mark Price on business etiquette

Commenting on the book Mark Price, Waitrose’s Managing Director, says: “Throughout its history, Waitrose has been dedicated to giving excellent service to every customer every day. So exploring how good manners are defined in 2012 feels like an appropriate way to mark the anniversary of our joining the Partnership 75 years ago”.
“We suspected that raising the topic would provoke lively debate with perhaps a touch of consternation or even outrage, and that’s precisely what’s been sparked on these pages!”

The hardback book is priced at £8.99 and will be on sale in Waitrose branches and on Waitrose.com

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