Waitrose Bag for Life launched

Waitrose Bag for Life launched

A revoluntionary new packaging idea will be launched on Monday 10th March in all Waitrose branches.

Summarised by the catchy slogan “A Bag for Life”, the idea has been developed by Paul Overstedal, General Manager (Services) who sees it as an opportunity for customers to pack their shopping in strong, colourfull and reusable bag, while doing their bid to save the environment at the same time.


Taken from Chronicle:  Volume 57, 1st March 1997

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