Sandwich success at 'Sammies'
Customers can grab a sandwich with ease in Little Waitrose stores, which is part of their appeal – something that the British SandwichAssociation (BSA) has recognised in naming us Sandwich Convenience Retailer of the Year.
Buyer, Food to Go Zahra Coggins and Development Manager, Convenience Tom Richards picked up the award at the BSA ‘Sammies’ awards ceremony in London last Thursday.
Judges commented: “During the last year, Little Waitrose has achieved impressive year-on-year sales growth in volume and value, helped by successful new product and promotional activity”.
Buying Manager, Food to Go Ysevlt Carroff-Richeux says: “After our very successful re-launch of Goods to Go, this award is the icing on the cake”.
“We know our customers love buying their lunch in our Little Waitrose format and it is fantastic to see the work of the Commercial, Brand and Convenience teams being recognised through this award”.
We were also Highly Commended in the New Sandwich category for our Good to Go World Flavour Tuna Greek Salad Wrap.
Taken from Chronicle: Volume 73, 24 May 2013