Waitrose 'BAG FOR LIFE'

A revoluntionary new packaging idea will be launched in all Waitrose branches on Monday 10th March.

Summarised by the catch slogan “A BAG FOR LIFE“, the idea has been developed by Paul Oustedal General Manager, Services, who see’s it as an opportunity for customers to pack their shopping in strong colourful and reuseable bags while doing their bit to save the environment at the same time.

Taken from Chronicle:  Volume 57,  8th March 1997