New healthy range is Perfectly Balanced
Perfectly Balanced, Waitrose’s new healthy eating range, hits the shops this week.
As the most ambitious product launch in the company’s history, the range consists of 118 products, including soups, pasta sauces, sandwiches, desserts, frozen foods, meat and fish dishes and prepared vegetables.
Project Manager Jocelyn Clarke said: “It has been an exciting nine months of rapid product development and creating the name and design. I am delighted with the finished range, we are expecting excellent sales”.
Taken from Chronicle: Volume 61, 8th September 2001.