Waitrose and advertising

1971: “We tried advertising without success. Our only advertising now is when we open a new branch and advertise for a week or so to let our potential customers know we are there”. Quote by Stanley Carter

1990s: Advertising was used in newspapers, on posters in store, all displayed to look like framed pictures.

2001: 2nd May.  Waitrose launched its first-ever television advertising campaign highlighting our policy of  ‘Quality food honestly priced’