Alderley Edge joins the premier league

The affluent Cheshire village of Alderley Edge is known for its resident premiership footballers but ordinary people live there too, and they braved a damp morning to inspect the village’s latest shop, a Little Waitrose.
Although small the shop packs a surprisingly large range of goods into its perfectly formed space.
Store Manager Ellis, who has moved from Poynton, is thrilled with both his new shop and his new team. ‘The shop looks wonderful – bright, fresh with a really strong assortment. We have a fantastic team and, even better, the majority of them are local and new to the Partnership. We had over 300 applicants for 45 jobs , and I’m confident we have the right people.’
Baker is one of the new Partners. He spent 25 years working in his family’s bathroom business but wanted a change when the business was sold. ‘I’ve been a Partner for 11 days’ he said ‘our training was excellent and we’re all itching to get on with the job in our own shop now.’
The first customer, Richard, had been watching the shop change day by day as the opening drew closer. ‘I’m looking forward to a good prowl around’ he said, as he was given a Waitrose Bag for Life.
Martin, a lifelong Waitrose fan agreed. ‘This is the ideal area for a Waitrose shop like this. Waitrose is known not just for the quality of its food, but also the quality of its staff.’
Ellis conceded that there is a lot of local competition but is confident that the shop is already taking its place at the heart of the village. ‘ We are just going to do what we do best – quality food, quality service and interacting with the local community. The only thing is, I will have to do my homework as regards identifying footballers – I’m more of a rugby man myself!’

Edited Excerpt from The Chronicle. Vol 71. No 29. 18th August 2011.

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