Southend's Annual Bikeathon
This annual event started and finished behind our Waitrose branch, in an area decorated with balloons, banners and stalls. A band was playing to help things go with a bang. The Lord Mayor attended to start the cyclists off on a 26 mile course.
Waitrose arranged for drinks and chocolate bars to be available for the 1,000 participants.
Taken from Chronicle: 28th September 1996