Marketing & Brand Development

Mr Waite appreciated that developing the Waitrose brand would be key to the success of his business.  Today this is still a vital component of the Waitrose story with marketing and brand development making the business stand out from our competitors.

Page link: A time to give
A time to give
Waitrose has decided to give the money it would have spent on a traditional Christmas advertising campaign to charities throughout the UK
Page link: Advertising material for store opening
Advertising material for store opening
Note the trading hours!
Page link: Introducing 'Young Heston'
Introducing 'Young Heston'
for Waitrose TV advertising campaign
Page link: On the right road
On the right road
The RSA Cooking Bus
Page link: Waitrose and advertising
Waitrose and advertising
Changing attitudes to advertising
Page link: Waitrose Merchandise News
Waitrose Merchandise News
Examples from 1969/70